Friday, July 24, 2009

Summer Outdoor Retailer

Will Kelsay and I flew into Salt Lake City on Monday morning to attend the Outdoor Retailer Show with the Timex Group.

We gave a brief presentation and showed the video above to the entire sales rep team then headed to dinner at Squatters with the crew. A great introduction to fun week :)

Tuesday morning was the beginning to our 'modeling' adventure. We were supposed to run around the show advertising our beer party and let everyone see the new Timex licensed apparel by Sugoi. As you know, I don't really do pink, but I didn't have a choice. It sure did catch lots of eyes though. That, and everyone who saw me in it and knew me almost about fell over because they were laughing so hard...haha...very funny.

As always, I was told to go take my picture next to the Headsweats booth where my photo still displays proudly. Not really sure what I was thinking when I took this pic!

After running around the show all day, we went directly to the industry party where there was lots of beer and a dogdgeball tournament. Rob, Will, Jim and I were a team and totally sucked it up for the first 3 games but then we played 4 others from Timex and eventually won. I nailed Herbie to get him out which drew a big cheer from the crowd then the rest was history. We finally got our free Timberland shoes after a series of super fun and injury free games!

The day was wrapped up with a delicious family style dinner (chosen by Dave) at PF Changs! good :)

Day 2 was a little more 'hoppin' at the show. Because there were way less meetings and more play from each of the vendors, we went from booth to booth just having an absolute blast and attempting to get as many people as we could over to our side of the show for the beer party at 3pm. Since we became such good friends with the guys from Timberland (they sponsored the dodgeball tournament), we visited their booth where we got to cycle on a bike to blend our own smoothies. Of course Will and I had to have a friendly competition for the crowd. I'm pretty sure I got my butt kicked, but I swear mine had way more ice than his...haha. Good times.

We also visited the Technica booth where they were doing grafitti on everyone's calves to promote their new trail running shoes. We didn't waste any time on this one either and got all marked up to show off as we pranced around throughout the day.

Finally...BEER!!! We marketed a keg at our booth with the first 200 people receiving a free mug. It was a complete success and we had tons of traffic and got through those first 200 beers in no time. Not only was there lots of great conversation, but many great connections were made and we had an absolute blast :)

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